CF Napa Restages Knockmore Irish Whiskey
Knockmore Irish Whiskey tasked CF Napa with reimagining their Irish whiskey through a new custom bottle and package design. The Knockmore distillery is located in the heart of West Cork – the region of Ireland considered to be the most important region for Beer, Whiskey and food production in the Republic of Ireland. With the growing popularity of Irish Whiskey in the US the goal was to restage the brand to appeal to younger whiskey drinkers, especially ones interested in Irish Whiskey. The redesign needed to retain Knockmore’s historical Wolfhound, feel authentically Irish and true to the brand’s roots, while evoking a fresh new sensibility to attract younger demographics.
CF Napa developed a new custom bottle with sleek modern lines and a beefy neck that retained a traditional whiskey bulb in in the neck. The distillery’s location of West Cork and establishment year of 1818 embossed into the glass provide a final touch of authenticity and a historical nod to the brand’s roots.
The brand’s iconic Irish Wolfhound icon was refined to be more polished and remained the centerpiece in the new design. The brand’s workmark was given a modern Keltic feel and the label shape and design were completely reimagined so that the brand could easily be identified from a distance on backbars as an authentic Irish Whiskey.
Drink With Your Eyes®
